The key points to choose the right DAM system
It is time to stop asking this question that nobody can answer: “What is the BEST digital resource management system?”
Despite all that solution vendors can argue, there is no “best” system: there is a system that suits you, meets your business needs, your technical requirements, your integration points and your budget. And even in this case, no system or vendor is perfect. You must know the risks and have a plan to mitigate them.
The keys points to take into account are:
- User experience (UI/UX) is the key for a quick deployment and migration.
- As the single source of truth, DAM is the first milestone to start your digital transformation.
- Metadata and always metadata are the key to deploy any DAM solution.
- Artificial intelligence (AI) and “machine learning” bring a plus in the automatic creation of keywords, but the most important thing is the creation of a business taxonomy to generate custom metadata.
- DAM for packaging, publishers, agencies, brands offer new horizons to dematerialize information systems.
- DAM and workflow to map customer business processes beyond just assets sharing.
- Any DAM system must now be “responsive” through a dedicated app or web portal.
- Connectors can extend the features of a simple DAM through extensions like plugins with the Adobe Creative Cloud or CRM, PIM and CMS systems.
- Key Performance Indicators (KPI) activity reports and Business Intelligence (BI) tools to measure performance of your marketing campaign.
- Blockchain and Content Management within DAM
- Choosing a DAM solution as cloud, hybrid or on-premise?