DAM is key
With the rise of multi-channel communication and the growing need for media, photos and videos, both for retailers and e-commerce, but also for brands, media, agencies and the press, organizations today feel more than ever the need to put in place tools to aggregate, manage and share all this multimedia content. Hence a growing need for Digital Asset Management (DAM) platforms.
DAM solutions now offer by default many features and cover a wide range of needs, from simple photo and video management (“media library”) to the creation of more complex approval cycles (e.g. for packaging product s), with different deployment options.
The latest studies conducted by PWC, Gartner show that the digital transformation and adoption of collaborative platform is far from being triggered with more than 60% of companies having no governance in place.
Added to this is the proliferation of solutions in a few years, as shown in the map of 2019 marketing solutions:
The 10 Core DAM
Therefore, how to choose the right solution, that meets your requirements? As such, there is not really a DAM standard, but more models that attempt to classify and evaluate solutions. This is where agileStreams, your partner in your digital transformation projects, comes in. One of the evaluation criteria that we use are the “10 core DAM” introduced by the DAM Foundation under the leadership of Mark Davey and which make it possible to evaluate the pertinence of a solution, according to 10 technical criteria:
Major DAM solutions in 2019
To these criteria, where nearly 30% of DAM solutions fail, we add demo scenarios whose purpose is to reproduce the business of the customers according to their market activities. Below you will find the 2019 winning selection of Real Story Group, another organization working on the implementation of a DAM standard.
At your side
In the coming weeks, Tech Mondays will come back regularly on the subject to present to you in detail the famous 10 Core and help you in understanding the essential functionalities of a DAM solution.